Choosing the business model

A hot topic in this area of business creating change is how to choose the correct business model. While on the outset it might seem that this applies primarily to social entrepreneurs, it also applies to large corporations. The former are wading through tricky issues such as what model will provide the greatest benefit from a capital sourcing perspective, while the latter are considering whether they want to extend existing business models in ways that create social benefit. Often we assume this decision is hardest for the budding entrepreneur, yet the large corporation that is answering to shareholders faces trade-offs that are just as stark. The writers of this blog would love to see corporations move from a "social responsibility" stance to a "social opportunity" position -- getting creative to use existing or new business models in ways that creates benefit for them, their shareholders, and the broader social community.

See the link on the sidebar for articles and thought on the business model decision.

PMI Video #2

Well we couldn't really embed this video, BUT we certainly could link to it in support of our classmate and the very cool that Kiva is doing for business, through business, at the benefit of thousands of people in developing nations.

Video #1

Enjoy the first video of ReelImpact ... the one we used to introduce our idea.

Naming, Launching, Diving In

Welcome to ReelImpact, the Stanford GSB's Public Management Initiative for 2007 - 2008. Our objectives are pretty simple, yet hopefully audaciously bold:

* Explore the power of media (film, print, & web) to document how business is achieving social change around the globe
* Challenge the GSB community to develop sustainable business solutions to specific domestic & international social needs
* Partner with leading social entrepreneurs, corporations, non-profits, & academics to guide and inspire our thinking

We are new & young but hope to turn this site into an "ecosystem" where people post, share stories, blog, talk lessons learned, ruminate on new research & models, etc ...

Join us for the journey.